Entrepreneurship RSS



Creating the Ideal

Ok ladies, you’ve applied your passions, paired them with your skill set and conducted market research to find your target audience. Now what? First of all, these are all great steps in the right direction. Sit back and enjoy a can of SOCIAL, you deserve it! If you hit any speed bumps along the way, I’m more than happy to help. Next, take a look at what you’ve got and decide how you can make the ideal product. Ask yourself the following questions: What can make my product better than the leading product? What feedback did I receive from my market research? What do people want? How can I provide it for them? What do they like about certain products? Say you’re passionate...

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Step 2: Combining Your Skills and Passions

Ok! So you’ve all considered your top three passions and skill sets… Now it’s time to put those skills and passions to work. Say you’re passionate about dancing and have great communication skills. In what way do dancers need better connection or communication? Maybe you love to shop and are skilled in math. How can you help fellow fashionistas get the most bang for their buck? Start by asking yourself the following questions: 1. What are some needs currently unaddressed by people that share your passions?  My top three passions are spirituality, business and communications, and holistic nutrition. I decided to live a more holistic lifestyle and began sticking to a strict vegan diet. Unfortunately, this meant limited options when it came to alcohol, which brings...

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Finding Your "Who"

You’ve applied your passions and talents, so how can you be sure the product you’ll create will appeal to others? Conducting market research is a great way to understand consumers’ needs and wants. So, what is market research and how do you do it?  Market research is the gathering and interpretation of information about people or organizations to help gain insight to support decision making—aka surveys. Start by asking yourself who you’re interested in serving, who you understand and who you have access to. Who would be the best “who” to your “what”? The “Who” being your consumers, the “What” being the product you want to create. Once you’ve answered those questions and established your audience, you can conduct a survey.  One way to do...

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Let's Build Your Business Together! Step 1

My name is Leah and I am the Founder and CEO of SOCIAL Enjoyments. SOCIAL launched in August of 2014, with one product, Hibiscus Cucumber Sparkling Sake Wine. Here was what it looked like! This is called a Minimum Viable Product or MVP in startup lingo. MVPs help us get out in the market quickly and inexpensively so we can learn! Looking back now the risks I took sound crazy! I remember the day I told my manager that I would like to volunteer for Nestle’s upcoming layoff. I got off the phone thinking ‘Holy smokes, did I just say that???” Only two months after I had even started concepting the brand… without a product in sight! Yikes! Through the...

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